HTA Releases Results from Visitor COVID-19 Study
HTA Release (21-18) June 28, 2021
2021-06-28 Visitor COVID-19 Study press release.pdf
HONOLULU – The Hawaii Tourism Authority (HTA) released the results of its latest special tracking study, which surveyed visitors from the U.S. mainland who visited Hawaii from May 15 through May 24, 2021, to gauge their experience with Hawaii’s Safe Travels program and overall trip satisfaction. This is the third visitor survey in a series that started at the end of last year.
Nearly all (89%) of the visitors who were polled in this latest study said they were fully vaccinated. Repeat visitors were more likely to be fully vaccinated along with college graduates and those with household incomes above $100,000.
The majority of visitors (76%) rated their trip as “Excellent,” down slightly from March (82%) and December/January (85%). The biggest issue (30%) cited by the respondents pertained to the limited capacity or availability of restaurants and attractions.
While community COVID-19 restrictions remained in place during their trip, 82 percent of visitors indicated they were able to do all or most of the activities they had planned.
The recent survey also revealed that visitors with a household income below $100,000 were more satisfied with their trip than those with a household income above $100,000. Additionally, those who visited only one island were more satisfied than those who visited multiple islands.
When asked about their experience, 93 percent of respondents rated the friendliness of workers and residents as “Excellent” or “Above Average.” Most visitors also rated their hotel (or place of lodging) as excellent.
During May 2021, Hawaii’s Safe Travels program allowed most passengers arriving from out-of-state and traveling inter-county to bypass the mandatory 10-day self-quarantine with a valid negative COVID-19 NAAT test result from a Trusted Testing Partner.
Regarding Safe Travels, the numbers have remained relatively consistent throughout the three surveys, with virtually all visitors (98%) aware of Hawaii’s pre-travel testing protocols before departing their home state. The percentage of visitors who said they had pre-arrival difficulties also remained relatively unchanged; however, more people appeared to have challenges with Hawaii’s Safe Travels website (29% in June vs. 17% in March vs. 9% in Dec/Jan).
More than half (56%) of respondents said they will visit Hawaii again regardless of the pre-visit requirements, 23 percent said they will visit again when the pandemic is over, 11 percent said they will visit when there is no quarantine or testing required, and 10 percent said they have no plans to return to Hawaii.
HTA’s Tourism Research Division contracted Anthology Research to conduct the online survey between June 2 and June 8, 2021, as part of the contract for the Visitor Satisfaction and Activity Study. The results of the June 2021 Visitor COVID-19 Study were presented during HTA’s Board of Directors meeting on June 24.
The results of all three visitor COVID-19 special studies are available on HTA’s website:
June 2021: www.hawaiitourismauthority.org/media/7437/hta_visitor_covid_jun21-r6.pdf
March 2021: https://hawaiitourismauthority.org/media/7029/visitor-covid-19-study-march-2021.pdf
Dec. 2020/Jan. 2021: https://hawaiitourismauthority.org/media/6415/hta-visitor-covid-19-study.pdf