Saturday, June 3, 2023
Hawai'i Free Press

Current Articles | Archives

Friday, September 2, 2011
After Boycott Threat, Safeway Agrees to Change Labels on “Kona Blend”
By News Release @ 12:51 AM :: 9444 Views :: Hawaii County , Akaka Bill, Energy, Environment, National News, Ethics

News Release from

By letter dated Aug. 31, 2011, Safeway Stores notified the Kona Coffee Farmers Association and Russell Kokubun, Chairman of the Hawaii Department of Agriculture, that it will make requested modifications in the labeling of “Safeway Select Kona Blend” coffee sold by Safeway on the US Mainland.

In July the Kona Coffee Farmers Association called for a nationwide boycott of all Safeway stores in response to Safeway’s disregard of concerns about deceptively labeled “Safeway Select Kona Blend”. The KCFA’s Boycott resolution also noted that Safeway had for more than four months failed to respond to a letter from HDOA Chairman Russell Kokubun sent to Safeway “strongly urging voluntary compliance with our coffee labeling laws”.

On Aug. 2, 2011, Safeway Director of Public Affairs & Governmental Relations Susan Houghton and other Safeway officials met with KCFA Board member Paul Uster at Safeway headquarters in Pleasanton, California, to review the concerns of Kona coffee growers. Ms. Houghton committed to review those concerns and to determine “[w]hether or not we can increase the Kona blend to the 10% criteria cited by the Hawaii labeling law on coffee.”

In her Aug. 31 letter Houghton states that Safeway agrees:

1—The Kona blend packaging will be modified to reflect that the Kona “blend” coffee will contain a minimum of 10 percent Kona beans; and

2—The Kona blend packaging will be further modified to indicate the geographical location of other beans used in the blend.

Safeway has also committed to offer packages of 100% Kona coffee to Safeway customers in California, beginning next year.

Colehour Bondera, President of the KCFA, in responding to Houghton has stated, “I want to express to you my thanks, and that of Kona’s coffee farmers, for the decision of Safeway to follow the requests of the Kona Coffee Farmers Association and Russell Kokubun, Chairman of the Hawaii Department of Agriculture. We believe these are important steps toward fair labeling and fair use of the Kona name.”

View the Houghton letter:

View the Bondera response:

To review the Kona Coffee Farmers Association’s position statement:

The Kona Coffee Farmers Association is a volunteer, non-profit, community-based organization of coffee farmers with the mission to promote and protect the economic interests of Kona coffee farmers who grow and sell 100% Kona coffee and to seek greater legal protection of the Kona coffee name.



TEXT "follow HawaiiFreePress" to 40404

Register to Vote


808 Silent Majority

Aloha Pregnancy Care Center


Antonio Gramsci Reading List

A Place for Women in Waipio

Back da Blue Hawaii

Ballotpedia Hawaii

Broken Trust

Build More Hawaiian Homes Working Group

Christian Homeschoolers of Hawaii

Cliff Slater's Second Opinion

DVids Hawaii


Fix Oahu!

Frontline: The Fixers

Genetic Literacy Project

Grassroot Institute

Hawaii Aquarium Fish Report

Hawaii Aviation Preservation Society

Hawaii Catholic TV

Hawaii Christian Coalition

Hawaii Cigar Association

Hawaii ConCon Info

Hawaii Debt Clock

Hawaii Defense Foundation

Hawaii Family Forum

Hawaii Farmers and Ranchers United

Hawaii Farmer's Daughter

Hawaii Federalist Society

Hawaii Federation of Republican Women

Hawaii History Blog

Hawaii Homeschool Association

Hawaii Jihadi Trial

Hawaii Legal News

Hawaii Legal Short-Term Rental Alliance

Hawaii Matters

Hawaii's Partnership for Appropriate & Compassionate Care

Hawaii Public Charter School Network

Hawaii Rifle Association

Hawaii Shippers Council

Hawaii Smokers Alliance

Hawaii State Data Lab

Hawaii Together



Hiram Fong Papers

Homeschool Legal Defense Hawaii

Honolulu Navy League

Honolulu Traffic

House Minority Blog

Imua TMT

Inouye-Kwock, NYT 1992

Inside the Nature Conservancy

Inverse Condemnation

Investigative Project on Terrorism

July 4 in Hawaii

Kakaako Cares

Keep Hawaii's Heroes

Land and Power in Hawaii

Legislative Committee Analysis Tool

Lessons in Firearm Education

Lingle Years

Malulani Foundation

Managed Care Matters -- Hawaii

Malama Pregnancy Center of Maui

Military Home Educators' Network Oahu

Missile Defense Advocacy

MIS Veterans Hawaii

NAMI Hawaii

National Christian Foundation Hawaii

National Parents Org Hawaii

NFIB Hawaii News

No GMO Means No Aloha

Not Dead Yet, Hawaii

NRA-ILA Hawaii

Oahu Alternative Transport


OHA Lies

Opt Out Today

Patients Rights Council Hawaii

PEACE Hawaii

People vs Machine

Pritchett Cartoons

Pro-GMO Hawaii


Rental by Owner Awareness Assn

ReRoute the Rail

Research Institute for Hawaii USA

Rick Hamada Show

RJ Rummel

Robotics Organizing Committee

School Choice in Hawaii

Sink the Jones Act

Statehood for Guam

Talking Tax

Tax Foundation of Hawaii

The Real Hanabusa

Time Out Honolulu

Trustee Akina KWO Columns

UCC Truths

US Tax Foundation Hawaii Info

VAREP Honolulu

West Maui Taxpayers Association

What Natalie Thinks

Whole Life Hawaii