Tuesday, April 07, 2020
Hawai'i Free Press

Current Articles | Archives

Thursday, January 11, 2018
HTA Maps: How Many TVRs in Your Neighborhood?
By News Release @ 4:07 PM :: 3750 Views :: Hawaii Statistics, Land Use, Tourism

Hawaii Visitor Accommodation Units Surpassed 80,000 Statewide in 2017

Not All Vacation Rentals Accounted for in State Visitor Plant Inventory

HTA News Release (18-03), January 10, 2018

HONOLULU – The Hawaii Tourism Authority (HTA) today released the 2017 Visitor Plant Inventory, which showed that visitor accommodation units statewide increased to 80,336 units (+1.6%) year-over-year, the largest total ever recorded for the State of Hawai‘i (Figure 1).

The annual census of existing and planned visitor accommodation units statewide showed growth in three of the five categories reported, with increases in hotel rooms (+1.2% to 44,431), timeshare units (+3.2% to 11,062) and vacation rental units (+3.9% to 12,659) compared to 2016. Condo hotel units declined slightly (-0.4% to 10,875) and there was a decrease in units provided by apartments, bed & breakfasts, hostels and other miscellaneous accommodations (-3.5% to 1,309) (Figure 2).

Most of Hawaii’s visitor accommodation units in 2017 were comprised of hotel rooms (55.3%), followed by vacation rentals (15.8%), timeshare units (13.8%) and condo hotels (13.5%), with the balance (1.6%) from a combination of other providers, such as apartments, bed & breakfasts and hostels.

Nearly half of Hawaii’s visitor accommodation units are on Oahu (47.9%), with the majority in Waikiki. Maui has the second-highest percentage of units (26.5%), followed by the island of Hawaii (14.0%) and Kauai (11.0%). Molokai and Lanai combined for the fewest units (0.6%).

“The report shows that Hawaii has an effective mix of accommodation offerings that is meeting the lodging interests of travelers coming from around the world,” said Jennifer Chun, HTA Director of Tourism Research. “From the properties that we can survey and assess, overall growth in 2017 was modest highlighted by increases in the supply of hotel rooms and timeshare units.”

Chun noted the following updates for each island in the 2017 Visitor Plant Inventory:

  • Oahu: The island’s supply of hotel rooms increased in 2017 with the opening of new hotels, such as the Hampton Inn & Suites and Hyatt Centric Waikiki Beach, and the reopening of several properties following a renovation or rebranding, including the Prince Waikiki, The Laylow Autograph Collection and Holiday Inn Express Waikiki. Also notable was the opening of the new Hilton Grand Islander in Waikiki with 411 timeshare units in March 2017.
  • Maui: The Westin Nanea Ocean Villas opened with 195 timeshare units in April 2017, increasing the island’s total timeshare units by 6.9 percent.
  • Kauai: The expansion of the Koloa Landing Resort at Poipu, Autograph Collection, resulted in a net increase in the island’s hotel units.
  • Island of Hawaii: There was a net decrease in hotel units due to the renovation of the Hapuna Beach Prince Hotel and redevelopment of the 555-hotel unit Waikoloa Beach Marriott Resort & Spa, which reopened as the 122-timeshare unit Marriott’s Waikoloa Ocean Club.

“If all vacation rentals could be accurately identified and counted, the overall total of Hawaii’s visitor accommodation units would be greater in the 2017 Visitor Plant Inventory report,” said Chun. “Until all vacation rentals are being accounted for in the report, the tourism industry will never fully know the impact this segment of accommodations is having on the quality of Hawaii’s brand as a travel destination.”

Individually Advertised Units Adds Uncertainty to Vacation Rental Total

In recent years, technology has greatly impacted Hawaii’s visitor accommodations supply by facilitating the rental of individual properties, which has led to unprecedented growth in the number of vacation rental units statewide. The proliferation of independently managed vacation rental units includes many that are unlicensed, unidentified and not accounted for in HTA’s Visitor Plant Inventory.

Chun commented, “The current survey methodology used for the Visitor Plant Inventory is insufficient with regards to vacation rentals because individually advertised units do not have identifying information.”

Included as an appendix to the 2017 Visitor Plant Inventory Report is a supplemental study, the 2017 Individually Advertised Units in Hawaii Report, which analyzes data from AirBnB, HomeAway, and TripAdvisor. This HTA study, which has been done annually since 2014, utilizes point-in-time data extractions of popular vacation rental booking websites to try and better assess this rapidly evolving type of accommodations.

Island maps showing the location of individually advertised units by zip code, as reflected in the supplemental study, shows the extent of vacation rental units statewide, particularly the density of units found in resort areas (Figures 3-6). Many vacation rentals have operated for decades and are accounted for in the 2017 Visitor Plant Inventory report.

However, the number of Hawaii properties listed on these booking sites is highly fluid because a property can be listed or unlisted based on market changes or changes in ownership. In addition, this data collection method likely over-counts the number of individually advertised units due to the practice of operators listing rentals on multiple booking sites and also using these sites as a marketing channel for traditional accommodations, such as hotel rooms and timeshare stays.

Chun added, “This supplemental study tells the tourism industry that searching these booking sites is unreliable for determining how many vacation rentals are being offered throughout the islands. The total number of individually advertised units is likely overstated.

“Due to the lack of unique identifying information associated with each vacation rental unit on these booking sites, it is not possible to eliminate much of the double and triple counting that occurs when a property is listed on multiple sites. Without this information, the true impact of the positives and negatives created by vacation rentals in Hawaii is unknown.

“A benefit of having comprehensive regulations for alternative accommodations is that travel consumers seeking this type of lodging in Hawaii can make reservations with confidence, knowing that the laws of the state are being followed. They can be assured that the units being rented actually exist and are also clean and safe.”

HTA’s 2017 Visitor Plant Inventory was produced by Kloninger & Sims Consulting LLC. Data was gathered by surveying properties in HTA’s Visitor Plant Inventory database and identified using a variety of sources. The report is posted on HTA’s website at www.HawaiiTourismAuthority.org.

Click here to see the full report.  (TVR maps pgs 63-69)


TEXT "follow HawaiiFreePress" to 40404

Register to Vote


808 Silent Majority

808 State Update AM940


ACA Signups Hawaii



Alliance Defending Freedom

Aloha Life Advocates

Aloha Pregnancy Care Center

American Council of Trustees and Alumni

American Mothers of Hawaii



Antonio Gramsci Reading List

A Place for Women in Waipio

Astronomy Hawaii

Audit The Rail

Ballotpedia Hawaii

Better Hawaii 

Blaisdell Memorial Project

Broken Trust 

Build More Hawaiian Homes Working Group

CAFR Hawaii

Castaway Conservative

Children's Alliance Hawaii

Children's Rights Institute


Christian Homeschoolers of Hawaii

Citizens for Recall

Cliff Slater's Second Opinion

Coffee Break

CSIS Pacific Forum

DAR Hawaii


DVids Hawaii

E Hana Kakou Kelii Akina

E Māua Ola i Moku o Keawe

Farmers For Choice Hawaii


Fix Oahu!

Follow the Money Hawaii

Frank in Hawaii

Front Page Magazine

Frontline: The Fixers

Genetic Literacy Project

Get Off Your Butts!

God, Freedom, America

Grassroot Institute


Hawaii Aganst Assisted Suicide

Hawaii Aquarium Fish Report

Hawaii Aviation Preservation Society

Hawaii Catholic TV

Hawaii Christian Coalition

Hawaii Cigar Association

Hawaii Coalition Against Legalized Gambling

Hawaii ConCon Info

Hawaii Credit Union Watch

Hawaii Crime Victims' Rights

Hawaii Crop Improvement Association

Hawaii Debt Clock

Hawaii Defending Marriage

Hawaii Defense Foundation

Hawaii Families for Educational Choice

Hawaii Family Advocates

Hawaii Family Forum

Hawaii Farmers and Ranchers United

Hawaii Farmer's Daughter

Hawaii Federalist Society

Hawaii Federation of Republican Women

Hawaii Firearm Community

Hawaii Fishermen's Alliance

Hawaii Future Project

Hawaii Gathering of Eagles

Hawaii History Blog

Hawaii Homeschool Association

Hawaii Jihadi Trial

Hawaii March for Life

Hawaii Meth Project

Hawaii's Partnership for Appropriate & Compassionate Care

Hawaii Public Charter School Network

Hawaii Rifle Association

Hawaii Right to Life -- Big Island

Hawaii Right to Life -- Oahu

Hawaii Shield Law Coalition

Hawaii Shippers Council

Hawaii Smokers Alliance

Hawaii State Data Lab

Hawaii Together

Heritage Foundation

HI Coalition Against Legalized Gambling



Hiram Fong Papers

Homeschool Legal Defense Hawaii

Honolulu Homeless Crisis

Honolulu Navy League

Honolulu Traffic

Horns of Jericho Blog

House Minority Blog

House Republican Caucus YouTube


Hump Day Report

I Vote Hawaii

If Hawaii News

Imua TMT

Inouye-Kwock, NYT 1992

Inside the Nature Conservancy

Inverse Condemnation

Investigative Project on Terrorism

Iowa Meets Maui

Jackson v Abercrombie

Jihad Watch

July 4 in Hawaii

Kahle v New Hope

Kakaako Cares

Kau TEA Party

Kauai Co GOP

Keep Hawaii's Heroes


Land and Power in Hawaii

Legislative Committee Analysis Tool

Lessons in Firearm Education

Lingle Years

Malulani Foundation

Managed Care Matters -- Hawaii

Malama Pregnancy Center of Maui

Mauna Kea Recreational Users Group


Middle East Forum--The Legal Project

Mililani Conservatives for Change

Military Home Educators' Network Oahu

Missile Defense Advocacy

MIS Veterans Hawaii

Muslim Brotherhood in America

NAMI Hawaii



National Christian Foundation Hawaii

National Parents Org Hawaii

National Wind Watch

New Zeal

NFIB Hawaii News

No GMO Means No Aloha

Northwest Economic Policy Seminar

Not Dead Yet, Hawaii

Now What I Really Think

NRA-ILA Hawaii

Oahu Alternative Transport

ObamaCare Abortion Hawaii


OHA Lies

Opt Out Today


Pacific Aviation Museum

Patients Rights Council Hawaii

PEACE Hawaii

People vs Machine

Pritchett Cartoons 

Pro-GMO Hawaii



Rental by Owner Awareness Assn

Republican Party -- Hawaii State

Research Institute for Hawaii USA

Rick Hamada Show

RJ Rummel

Robotics Organizing Committee

School Choice in Hawaii


SIFE Remington

SIFE W. Oahu 

Sink the Jones Act

Smart About Marijuana--Hawaii

St Marianne Cope

State Budget Solutions Hawaii

State Policy Network

Statehood for Guam

Tax Foundation of Hawaii

The Harriet Tubman Agenda

The Long War Journal

The Real Hanabusa

Time Out Honolulu

Trustee Akina KWO Columns

Truth About Trade & Technology - Hawaii

UCC Truths

Union Members Know Your Rights

US Tax Foundation Hawaii Info

Valor in the Pacific

VAREP Honolulu


West Maui Taxpayers Association

What Natalie Thinks

Whole Life Hawaii