TOTAL VISITOR SPENDING INCREASED 16.9 PERCENT AND VISITOR ARRIVALS GREW 9.1 PERCENT IN THE FIRST QUARTER OF 2011
March 2011 Total Visitor Spending and Arrivals Also Increased

News Release from Hawaii Tourism Authority

HONOLULU – Total spending by visitors who came to Hawai‘i in the first quarter of 2011 increased 16.9 percent, compared to the first quarter of 2010, to $3.2 billion. Total visitor days for all visitors grew 10.8 percent, and total arrivals rose 9.1 percent to 1,823,870 visitors, according to preliminary statistics released today by the Hawai‘i Tourism Authority.

All four major markets (U.S. West, U.S. East, Japan and Canada) had double-digit growth in total visitor spending in the first quarter of 2011, boosted by higher average daily spending and increased arrivals.
Quarterly arrival data by visitors from the smaller markets: Other Asia (+20.7%), Oceania (+10.5%), Europe (+9.2%) and Latin America (+6.6%), also showed increases compared to the first quarter of 2010 (see Visitor Arrivals from Other Major Markets – First Quarter 2011, page 8).

For the month of March 2011, total visitor spending grew 11.8 percent ($103.5 million) from March 2010, to $980.7 million. Total arrivals rose 4.2 percent to 633,365 visitors. The average daily spending by all visitors in March 2011 was $167 per person, up from $162 per person in March 2010.

Total arrivals by air in March 2011 rose 3.1 percent to 615,553 visitors. Arrivals from Canada climbed 34.7 percent from March 2010. Arrivals from U.S. West (+3.4%) and U.S. East (+7.2%) also increased compared to a year ago.
Arrivals from Japan plunged 17.9 percent compared to last March, due to flight suspensions and trip cancellations following the earthquake and tsunami on March 11. Prior to this devastating event, visitor arrivals from Japan had increased nine out of the last 10 months (since May 2010).

Arrivals by cruise ships in March 2011 grew 65.8 percent to 17,812 visitors compared to the same month last year.

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March 2011 News Release
March 2011 Statement
March 2011 Tables