Thursday, July 18, 2024
Hawai'i Free Press

Current Articles | Archives

Tuesday, July 23, 2013
Survey: Hawaii Most Honest State, DC Least Honest
By News Release @ 2:18 PM :: 4407 Views :: Hawaii Statistics

Americans Are 92% Honest; Alabama and Hawaii Rank as the Most Honest States

HONEST® Tea’s National Honesty Index Ranks All 50 States and Washington, D.C.

BETHESDA, Md--America’s honesty has been put to the test! Using data gathered from experiments conducted in all 50 states and Washington, D.C., the National Honesty Index has found that overall, Americans were 92 percent honest with Alabama and Hawaii tying for most honest state.

“We’ve conducted our experiment in different cities over the past few years, but this is the first time we’ve conducted the experiment on a national scale”

Beverage company HONEST Tea, which strives to make its products with transparency and honesty, developed the experiment to see how honest people are when it seems no one is looking. The company set up unmanned kiosks stocked with its beverages and offered them for $1 on the honor system.

From July 8-18, 61 total locations throughout the country were tested, with data collected on how many people paid for the beverages. Additionally, data was collected on participants’ characteristics including gender, hair color, hair length, facial hair, and whether or not they were wearing hats and sunglasses.

Some of the Results Include;

  • Washington, D.C. was the least honest location in the experiment with 80 percent of participants paying for their beverage.
  • Overall, women are more honest than men (95% vs. 91%)—the same percentages in both our 2012 and 2013 tests.
  • Unlike last year where redheads were most honest, in 2013 blonds were the most honest (95%) and followed by brunettes (93%) and then redheads (92%).
  • The longer your hair, the more honest you are. People with short hair were 91% honest, vs. people with medium and long hair (93% and 94% honest, respectively).
  • People in groups (96% honest) tend to be more honest than people on their own (91% honest).

“We’ve conducted our experiment in different cities over the past few years, but this is the first time we’ve conducted the experiment on a national scale,” said Seth Goldman, co-founder and TeaEO of HONEST Tea. “Even though my bicycle was stolen the same day as our D.C. experiment, it’s reassuring to know that 92 percent of Americans will do the right thing even when it seems no one is watching.”

Full State Rankings:

State/City % HONEST
Alabama 100%
Hawaii 100%
Indiana 99%
Maine 99%
Iowa 98%
Nevada 98%
Oklahoma 98%
Tennessee 98%
Alaska 96%
Arkansas 96%
California 96%
Nebraska 96%
New Jersey 96%
North Dakota 96%
Oregon 96%
Washington 96%
Ohio 95%
Vermont 95%
Virginia 95%
Illinois 94%
Minnesota 94%
South Carolina 94%
Wyoming 94%
Colorado 93%
Georgia 93%
Massachusetts 93%
Montana 93%
New Hampshire 93%
Rhode Island 93%
Wisconsin 93%
Florida 92%
Michigan 92%
Missouri 92%
New York 91%
Pennsylvania 91%
Idaho 90%
Kansas 90%
New Mexico 90%
North Carolina 90%
South Dakota 90%
Connecticut 89%
Maryland 89%
Delaware 88%
Utah 88%
Kentucky 87%
Texas 87%
West Virginia 85%
District of Columbia 80%
Louisiana *
Arizona *
Mississippi *
* Not large enough Sample Size
Average 92%

The complete National Honesty Index findings are available at Visitors to the site can use the data to compare the honesty of certain attributes – gender, hair color, hair length, etc. – vs. those of friends, spouses or colleagues, and share their profiles on Facebook or Twitter.

HONEST Tea will donate all of the funds collected to FoodCorps, a nationwide team of leaders that connects kids to real food and helps them grow up healthy.


HONEST Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company specializing in beverages that are just a tad sweet®. HONEST Tea’s product lines include: ready-to-drink bottled teas, HONEST® Ade and HONEST® Kids organic thirst quenchers, HONEST® Freshly Brewed iced tea and new HONEST® Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," HONEST Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. HONEST Tea has won Men’s Health “Best Green Tea” for five years running and in 2012 was named one of Women’s Health magazine’s “125 Best Packaged Foods for Women.” HONEST Tea is an independent operating unit of The Coca-Cola Company. For more information:


TEXT "follow HawaiiFreePress" to 40404

Register to Vote


Aloha Pregnancy Care Center


Antonio Gramsci Reading List

A Place for Women in Waipio

Ballotpedia Hawaii

Broken Trust

Build More Hawaiian Homes Working Group

Christian Homeschoolers of Hawaii

Cliff Slater's Second Opinion

DVids Hawaii


Fix Oahu!

Frontline: The Fixers

Genetic Literacy Project

Grassroot Institute

Hawaii Aquarium Fish Report

Hawaii Aviation Preservation Society

Hawaii Catholic TV

Hawaii Christian Coalition

Hawaii Cigar Association

Hawaii ConCon Info

Hawaii Debt Clock

Hawaii Defense Foundation

Hawaii Family Forum

Hawaii Farmers and Ranchers United

Hawaii Farmer's Daughter

Hawaii Federation of Republican Women

Hawaii History Blog

Hawaii Jihadi Trial

Hawaii Legal News

Hawaii Legal Short-Term Rental Alliance

Hawaii Matters

Hawaii Military History

Hawaii's Partnership for Appropriate & Compassionate Care

Hawaii Public Charter School Network

Hawaii Rifle Association

Hawaii Shippers Council

Hawaii Together


Hiram Fong Papers

Homeschool Legal Defense Hawaii

Honolulu Navy League

Honolulu Traffic

House Minority Blog

Imua TMT

Inouye-Kwock, NYT 1992

Inside the Nature Conservancy

Inverse Condemnation

July 4 in Hawaii

Land and Power in Hawaii

Lessons in Firearm Education

Lingle Years

Managed Care Matters -- Hawaii

Missile Defense Advocacy

MIS Veterans Hawaii

NAMI Hawaii

National Parents Org Hawaii

NFIB Hawaii News

NRA-ILA Hawaii


OHA Lies

Opt Out Today

Patients Rights Council Hawaii

Practical Policy Institute of Hawaii

Pritchett Cartoons

Pro-GMO Hawaii

Rental by Owner Awareness Assn

Research Institute for Hawaii USA

Rick Hamada Show

RJ Rummel

School Choice in Hawaii

Talking Tax

Tax Foundation of Hawaii

The Real Hanabusa

Time Out Honolulu

Trustee Akina KWO Columns

West Maui Taxpayers Association

What Natalie Thinks

Whole Life Hawaii