Hawai‘i Visitor Spending Increased 4.5 Percent to $1.29 Billion in November 2017
News Release from HTA, December 28, 2017
HONOLULU – Visitors to the Hawaiian Islands spent a total of $1.29 billion in November 2017, an increase of 4.5 percent compared to a year ago, according to preliminary statistics released today by the Hawai‘i Tourism Authority (HTA). Total visitor arrivals grew 7.3 percent to 748,303 visitors, comprising of arrivals from air service (+7.5% to 738,519) and cruise ships (-1.2% to 9,784).
Spending by visitors from the U.S. West market rose (+8.7% to $500.9 million) in November. Both total visitor arrivals (+9.1% to 322,195) and average daily spending by each visitor (+1.6% to $176 per person) increased from last November.
The U.S. East market reported a gain in visitor spending (+5.2% to $266 million) in November, boosted by increases in visitor arrivals (+4% to 132,683) and average daily spending (+2.4% to $210 per person).
The Japan market saw a decrease in visitor spending (-6.2% to $183.3 million) in November. While visitor arrivals (+0.2% to 130,168) and average length of stay (+0.7% to 5.64 days) were comparable to a year ago, average daily spending declined (-7% to $250 per person).
There was strong growth in visitor spending from the Canada market (+11.5% to $96.4 million) in November. A substantial increase in visitor arrivals (+18.4% to 51,785) offset a decrease in average daily spending (-3.2% to $156 per person) compared to last November.
Combined visitor spending from All Other International markets increased (+2.2% to $239 million) in November, boosted by growth in visitor arrivals (+11.9% to 101,688) year-over-year.
All four larger Hawaiian Islands saw growth in visitor spending and arrivals in November compared to last year.
Total air seats serving Hawai‘i rose (+5% to 964,993) in November year-over-year, with increases in scheduled air seats from Canada (+21.4%), Other Asia (+20.1%), Oceania (+6.3%), U.S. West (+3.9%), Japan (+2.1%) and U.S. East (+1.1%).
Through the first 11 months of 2017, visitor spending (+6.6% to $15.15 billion) exceeded the results from the same period last year, bolstered by growth in visitor arrivals (+4.9% to 8,502,545) and average daily spending (+1.8% to $200 per person).
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HTA: Revenue Per Available Room for Hawai‘i Hotels Grew 5.5 Percent in November 2017 Hotel Occupancy and Average Daily Rate Also Increased Year-Over-Year