Visitor Spending Increased Despite Fewer Visitor Arrivals in June 2025

News Release from DBEDT, July 31, 2025

HONOLULU—According to preliminary statistics from the Department of Business, Economic Development and Tourism (DBEDT), there were 857,102 total visitors to the Hawaiian Islands in June 2025, down 1.8 percent from the same month last year. However, these visitors spent more on an average daily basis ($258 per person, +5.7%) and contributed to a 2.8 percent growth in total visitor expenditures to $1.97 billion in June 2025 (measured in nominal dollars). Total visitor arrivals in June 2025 represent a 90.5 percent recovery compared to pre-pandemic June 2019 and total visitor spending was higher than June 2019 ($1.63 billion, +20.5%).

In June 2025, 855,732 visitors arrived by air service, mainly from the U.S. West and U.S. East. Additionally, 1,371 visitors came via out-of-state cruise ships. In June 2024, there were 872,620 total visitors to the islands, all coming by air service (there were no out-of-state cruise ships in June 2024). In June 2019, 946,373 visitors arrived by air (-9.6%) and 738 visitors (+85.7%) came by out-of-state cruise ships.

The average length of stay by all visitors in June 2025 was 8.88 days, compared to 8.97 days (-1.0%) in June 2024 and 8.80 days (+0.9%) in June 2019. The statewide average daily census¹ was 253,815 visitors in June 2025, compared to 260,965 visitors (-2.7%) in June 2024 and 277,930 visitors (-8.7%) in June 2019.

In June 2025, 482,941 visitors arrived from the U.S. West, which was an increase from June 2024 (479,039 visitors, +0.8%) and June 2019 (452,958 visitors, +6.6%). U.S. West visitor spending of $1.01 billion rose in comparison to June 2024 ($984.2 million, +2.5%) and was significantly greater than June 2019 ($691.2 million, +46.0%). Daily spending by U.S. West visitors in June 2025 ($242 per person) was more than June 2024 ($236 per person, +2.4%) and was much higher than June 2019 ($171 per person, +41.3%).

In June 2025, 222,425 visitors arrived from the U.S. East, which was a decrease from June 2024 (231,186 visitors, -3.8%) and June 2019 (240,223 visitors, -7.4%). U.S. East visitor spending of $642.9 million increased compared to June 2024 ($631.7 million, +1.8%) and June 2019 ($491.1 million, +30.9%). Daily spending by U.S. East visitors in June 2025 ($297 per person) was higher compared to June 2024 ($275 per person, +8.0%) and was much more than June 2019 ($210 per person, +41.3%).

There were 57,288 visitors from Japan in June 2025, down in comparison to June 2024 (59,874 visitors, -4.3%) and significantly less than June 2019 (126,592 visitors, -54.7%). Visitors from Japan spent $82.6 million in June 2025, compared to $87.3 million (-5.4%) in June 2024 and $182.0 million (-54.6%) in June 2019. Daily spending by Japanese visitors in June 2025 ($245 per person) increased from June 2024 ($237 per person, +3.6%), but was lower than June 2019 ($248 per person, -1.2%).

In June 2025, 14,363 visitors arrived from Canada, a decrease from June 2024 (16,380 visitors, -12.3%) and June 2019 (19,172 visitors, -25.1%). Visitors from Canada spent $32.3 million in June 2025, compared to $34.7 million (-6.9%) in June 2024 and $36.1 million (-10.5%) in June 2019. Daily spending by Canadian visitors in June 2025 ($229 per person) was higher than June 2024 ($213 per person, +7.1%) and June 2019 ($160 per person, +42.9%).

There were 78,714 visitors from all other international markets in June 2025, which included visitors from Oceania, Other Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands and other countries. In June 2024, there were 86,141 visitors (-8.6%) from all other international markets, including more than 2,000 delegates from 26 Pacific nations who came for the 13th Annual Festival of Pacific Arts and Culture (FestPAC). There were 107,428 visitors (-26.7%) from all other international markets in June 2019.

Air capacity to Hawaii in June 2025 (4,987 transpacific flights with 1,107,650 seats) decreased compared to June 2024 (5,107 flights, -2.3% with 1,135,572 seats, -2.5%) and June 2019 (5,399 flights, -7.6% with 1,182,276 seats, -6.3%).

Year-to-Date 2025

A total of 4,917,106 visitors arrived in the first half of 2025, growth of2.0 percent from 4,822,103 visitors in the first half of 2024. Total arrivals declined 4.9 percent when compared to 5,171,182 visitors in the first half of 2019.

In the first half of 2025, total visitor spending was $10.95 billion, which was an increase from $10.35 billion (+5.8%) in the first half of 2024 and $8.86 billion (+23.6%) in the first half of 2019.

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