from Alaska Dispatch (excerpt)
Back in October, Coca-Cola announced that it would revamp its iconic red can as part of a fundraising effort in conjunction with the World Wildlife Fund, in hopes of increasing polar bear research in the Arctic, and preserving a safe Arctic environment for polar bear habitat, an environment under duress as warming weather causes increased sea ice melt.
Now, that seemingly innocuous goal has become a point of contention in a debate about marketing to children and a proposed tax on soda in Hawaii. In a speech sure to be debated by environmentalists, a Hawaii state senator has accused Coca-Cola of marketing to children with their revamped can, which features illustrated polar bears as part of the fundraiser.
According to the Honolulu-based online news site Civil Beat, Hawaii state Senator Josh Green said during a speech in the Senate that Coke is targeting kids with its marketing.
"Coke sells, what was it, polar bears, right?" Civil Beat reports Green as saying. "No adult gives a crap about a polar bear."
(This is what happens to Hawaii legislators when they are so close to a tax increase that they can taste it. We have to do something about government obesity. They appear to be addicted to sugary taxes.)
Borreca: Effort to tax sugary drinks fails but intention is good
Update: Josh Green admits he is not an adult
read … Call Al Gore! |